See Web Content Review Calendar for an at-a-glance breakdown of this schedule.


News Posts

Review news posts on the research page, home page and academic landing pages.

If a department does not have enough recent posts, use a callout component to feature a student profile, Q&A about faculty work, or other evergreen story type.


Event announcements are removed as soon as the event date has passed (events in the calendar feed should do that automatically). To make event stories more evergreen, create news posts about events (e.g.: interview award recipients) and treat these news posts as described above.


The following content is updated quarterly, according to the fiscal year calendar for the University of North Carolina. This is because this content is related to our conversion routes and because the deadlines for programs occur approximately in quarterly intervals. Quarterly reviews occur at the beginning of July, October, January and April.

Primary Conversion Routes

Content along these routes funnel users toward our main goal conversions. This content is reviewed quarterly to ensure that everything is accurate, up-to-date, and working properly.

Select Academic Content

The following academic content is reviewed during the quarter(s) prior to their application deadlines:

  • At a Glance page
  • Affiliated Faculty
  • Admissions Requirements
  • Contact Info


Academic Program Content

A total review of academic program content occurs annually, according to the table below.

This includes all content included in an academic program’s set of pages, regardless of whether that content is mentioned elsewhere in this schedule.

In addition to page copy, content contributors and owners are asked to provide new assets to refresh supporting content such as:

  • Alumni spotlights
  • Common career paths
  • Clubs and organizations
  • Facilities (new or renovated)
  • Graduate outcome stats
  • Internship opportunities
  • Outreach and community service projects
  • Project examples
  • Rankings and awards
  • Research funding stats
  • Study abroad trips
Academic ProgramAnnual Review PeriodQuarterly Review PeriodApplication Deadline(s)
HDFSSummer 1 (May)July
November & January
Early October (Spring start)
Mid-Feb & Mid-April (Fall start)
K-12 MusicJulyJuly
Early October (Spring start)
Mid-April (Fall start)
Early October (Spring start)
Mid-April (Fall start)
MEDX (ECIFS)SeptemberJanuaryMid-April
MEITESummer Session 1July
November & January
Early October (Spring start)
Mid-Feb & Mid-April (Fall start)
MAT/Pre-MATFebruaryAugustMid-January (MAT)
MSASummer Session 2 (June/July)OctoberMid-January or Mid-February
School CounselingFebruaryOctoberMid-January
Ph.D. in EducationDiffers by Strand, see ScheduleOctoberMid-February
Ed LeadershipSummer Session 2 (June/July)OctoberMid-February
School PsychologyMarchOctoberMid-February
This schedule was last updated in June 2021.

Academic Program Content without a Deadline

The following academic program content do not have related application deadlines and so are exempt from quarterly updates. These sections are reviewed annually according to the following schedule:

ContentAnnual Review Period
Ed MinorMid-Late October (after 10/15)
Licensure-only ProgramsJune – School Administration
September – BK/Pre-K
Qualitative CertificateMid-late January
Teaching FellowsApril


Testimonials are reviewed and new ones are solicited near the end of the spring and fall semesters. Student testimonials older than 4 years are removed, unless they’re serving in an alumni context and are clearly marked. For example, a recent graduate commenting on how her experience in a program helped her land a job would be more timeless than a 5-year-old testimonial about a favorite class, professor, or research project.

Highlighted Taxonomy

Highlighted taxonomy refers to the subset of taxonomy terms displayed as link collections within a page. The terms which are afforded this prominence are reviewed annually during mid-May.

Pages with highlighted taxonomies include:


Highly prominent images are reviewed annually in mid-May. Focus on prominent user paths and messaging pages. Don’t worry about picturing students who graduated or former employees; those still work from a prospective student’s perspective, as long as contextual elements like clothing trends aren’t too outdated.

Facts, rankings, and statistics used in web content

Stats are reviewed annually during the summer (late May – June) but may be updated whenever requested throughout the year.

Examples of this type of content are:

  • Degree program counts
  • Enrollment numbers
  • Student outcome data
  • Third-party rankings
  • Faculty publishing numbers
  • Research dollars/grant awards
  • Student/faculty ratio
  • Clubs and organizations counts

The following pages currently have this type of content:

Some data types associated with academic program content are released at other times of the year and are updated at the time of their release:

Academic ProgramDataRelease/Update Period
School CounselingNew Student Data
Program Evaluation
Late August
Early August
School PsychologyAPA Data TablesSeptember (must be live by 10/1)

Leadership Pages

The following pages are reviewed annually by the External Relations Team during the summer, preferably in June.

Admissions/Student Affairs

Admissions and Student Affairs-related content is reviewed annually during Summer Session 1 (mid-May). This includes the entire Admissions page set, and the following information:

  • Catalog information for course requirements, curriculum structure, titles of degrees, etc.
  • Tuition/costs
  • Scholarship and fellowship opportunities
  • Important academic dates
  • Info for Students pages
  • Request Info form

The information above is frequently cross-referenced on the following Academic Program pages, which are updated accordingly at this time:

  • At a Glance
  • Financial Aid & Scholarships
  • How to Apply & Deadlines
  • Curriculum & Courses


The Licensure subset of pages is updated annually in March. Licensure pages on individual Academic Programs pages are reviewed in tandem.

People Profiles

For details about how to update your people profile, see Updating Your Web Profile.

Faculty are required to review and update their Digital Measures data during the Annual Report period in March (due April 1). As part of that process, they must attest that they have reviewed their online profile and that it is current.

Staff review their profiles in June.

Content owners are required to send updates about staffing changes immediately as part of the onboarding and offboarding processes.

Long-term and Special Schedules


General marketing videos are reviewed every 2-3 years (unless they’re obviously meant to be timely, like a video tied to a specific event like an anniversary or building opening).

Alert Banners

Alert banners should only be reserved for items that are important to a large segment of site users, and should stay active for the shortest effective time possible to avoid banner blindness.

Two weeks is a good limit for even the most important deadline reminders. Expiration dates should be included in Alert Banners whenever possible.